The Wesfarmers leadership team will be joined by Australia Post executive general manager – community and consumer, Nicole Sheffield.

Effective November 2021, she takes on a newly created role as a managing director to lead the group’s development of a market-leading data and digital ecosystem.

Sheffield has been involved in ecommerce and digital business throughout her career and brings extensive experience linking customer experience and digital strategy. Prior to joining Australia Post in 2018, she was chief digital officer for News Corp responsible for digital review growth and strategy, audience and subscription growth, content optimisation and marketing.

Before her time at News Corp, Sheffield was CEO of NewsLifeMedia, leading the lifestyle publishing division known for,, Vogue, Donna Hay and Country Style. Her career also spans roles in broadcast, media, publishing and telecommunications.

“This is a new role for Wesfarmers, reflecting the strategic importance and growth potential of our data and digital strategies, and Nicole will work in close partnerships with the divisions,” Wesfarmers managing director, Rob Scott said.