Leading men’s and pet grooming brand, Wahl is rolling out its first range of female shavers and beauty trimmers in Australia.
The range of shavers and beauty trimmers are designed specifically for women to trim underarm hair, shave legs, shape eyebrows, smooth faces and perfect bikini lines.
The brand has collaborated with triple Olympic gold medallist, 21-year-old Kaylee McKeown to promote the range in a series of TV commercials during the 2023 World Championships and 2024 Paris Olympics, as well as social media activations and an extensive PR campaign.
“I’m excited to be working with Wahl on the new range of female grooming products. As a swimmer, I understand the importance of hair management and attention to detail, and that’s exactly what they deliver,” she said.
“I can’t wait to see Australian women embracing these new products to achieve that perfect look. Being streamline in the pool is absolutely essential for me so they’re an important part of my training routine as I begin my quest to win gold in Paris.”
Wahl Australia managing director, Shaun Geddes said, “We’re thrilled that Kaylee is our new ambassador – Australians love her passion, spirit and boundless determination to be the best. That’s why she’s the perfect fit for our first female grooming products. Her confidence as both an athlete and young woman embodies the Wahl brand values.”
Wahl’s new female range of shavers and beauty trimmers will be available in major retailers nationally from July. The range consists of four cordless products with 60-minute run times including a facial hair remover (RRP $35), face and body hair remover (RRP $50), compact beauty shaver (RRP $69) and shave & smooth (RRP $99).