By Patrick Avenell

SYDNEY, NSW: Lexmark this morning launched eight new printers targeting the small and home business market. Amongst these printers are a number of web-enabled units, which allow users to access and print certain online information directly.

Four technologies were particularly emphasised at the launch event in Sydney, and discussing them is Lexmark executive vice president Paul Rooke.

Vizix Print Technology: “Lexmark’s new Vizix technology includes separate ink cartridges and provides top speed and quality across the entire range of new inkjets. This enables customers to choose a printer based on their unique business needs and not have to sacrifice on speed or quality at any price point.”

Wireless: “Lexmark delivers wireless capability across the entire range of new inkjet MFP products. Additionally, Lexmark is the first to introduce Wireless-N (IEEE 802.11n) for customers in need of longer range and more reliable signals for faster file transfer rates.”

Eco Mode: “The new Eco Mode allows users to save paper and energy with a touch of the button. Eco Mode automates two-sided printing, faxing and copying, saving businesses up to 50 percent of their paper usage and lowering overall costs.”

Business Card Scan: “Lexmark’s innovative business card scanning solution automatically uploads contact information to the most commonly used address book applications such as Microsoft Outlook, Windows CE or Palm OSTM. This feature is ideal for business users looking to save time, eliminate clutter and organise their desks.”

The eight models in the 2009 Lexmark product range are as follows:

Professional Series

-Platinum, RRP $599
-Prestige, RRP $499
-Prevail, RRP $399
-Prospect, RRP $299

Home Office Series

-Interact, RRP $399
-Intuition, RRP $249
-Interpret, RRP $199
-Impact, RRP $179