For limited edition Professional Series blender.

Vitamix has introduced the Professional Series 750 Copper Finish as a limited edition release in Australia to capitalise on the home interior colour trend.

“Consumers are sophisticated and savvy, and expect more than just functionality when it comes to appliances – aesthetics play an important role, especially when it comes to benchtop appliances that are on show and used on a daily basis,” marketing manager, Nicole Charles said.

“The Vitamix Professional Series 750 Copper Finish is already proving a success with key retailers in international markets, such as Williams-Sonoma in the US and Harrods in the UK, and is expecting sales in Australia to perform well, especially given the timing in the up to Mother’s Day.

“In Australia, Vitamix market share increased 35% from 2016, despite a 34% decline in the blender category. We are also seeing the trend for high-performance blenders grow in Australia with the category as a whole increased 14.5% this highlights Australian’s willingness to invest in quality products that last,” she added.

The Limited Edition Copper Finish machine is available now in selected retailers nationally with an RRP of $1395.