To reach target customer.

Vitamix has been the chosen blending appliance on two key cooking programs this year, MasterChef on Channel Ten and Chef’s Line on SBS. ​Both programs provide Vitamix the opportunity to showcase the powerful blending performance of the Total Nutrition Center machine during crucial cooking challenges.

Vitamix ANZ sales director, Euan Mitchell believes product integration into ​reality cooking programs directly reaches the brand’s core target audience, giving viewers at home the opportunity to see the appliances in action.

“The challenges designed around the Vitamix’s power and​ high-performance ​showcase the dynamic versatility, speed and consistency of the blender, giving the contestants the freedom to experiment with textures, techniques and ingredients,” he said.

“Fuelled by innovation, innovation, innovation, Vitamix hopes to inspire a new generation of chefs from Masterchef contestants to all of us at home, creating masterpieces in our own kitchens,” he added.