Vitamix is marking its 100-year anniversary with the launch of a commemorative product bundle, supported by new recipes, tips, expert content and more to inspire its customers.

The Vitamix Ascent Anniversary Collection includes the A3500i in a special edition graphite grey, a 600ml blending cup, 225ml blending bowl, under blade scraper and tamper holder.

This special edition collection is available at Vitamix online and select retailers for RRP $1,749.

Vitamix president and CEO, Jodi Berg, the great-granddaughter of founder, William Grover Barnard, said millions of people, including chefs and food chains around the world have discovered new purpose and joy through their Vitamix machines and accessories.

“As we celebrate our 100th anniversary, we are thrilled to lock arms with the global family of passionate Vitamix fans to change lives for yet another century,” she said.

Vitamix Australia brand manager, Naomi Scesny believes the 100-year milestone is a testament to the brand.

“For the past century, Vitamix has been a cult-favourite in the homes of people all over the globe and will continue to feed whole-food nutrition inspiration in kitchens across Australia and New Zealand for many years to come,” she said.

“This launch not only commemorates the brand’s past, but also celebrates the passionate health food advocates, chefs and aspiring foods who have inspired innovation at Vitamix.”

Vitamix was founded in 1921 with the goal to change lives through whole-food nutrition. 100 years later, Vitamix remains passionate about developing, designing, and producing powerful blending machines and accessories, which are distributed in over 130 countries.