Video: Exclusive interview with Fackelmann Housewares Australia CEO

Fackelmann Housewares Australia CEO, Mark Batson speaks to Appliance Retailer about the fourth-generation family-owned German business, which has become one of the largest manufacturers of kitchen tools and gadgets in the world. In 2014, McPhersons Consumer Products divested their housewares business and is now 100% owned by Fackelmann Housewares.

Batson also provides insight into his professional background. He started at Woolworths as a store manager cadet while he was studying engineering at university before he joined McPhersons as a sales representative.

He then explains why Vitamix is a good fit for Fackelmann Housewares in Australia and New Zealand as the newly appointed distributor and shares his key message to Australian retailers.