Jura Australia has identified the key coffee trends post-Covid as consumers spend more time on digital channels, fast track their path to purchase and are not afraid to invest in premium product.
Jura managing director, George Liakatos explains these trends and the dramatic change in consumer behaviour in a recent interview with Appliance Retailer:
This month, the next generation Jura E8 fully automated coffee machine launched and is now available from Harvey Norman, David Jones, The Good Guys, JB Hi-Fi Home and selected electrical stores for RRP $2,290.
To celebrate the launch of the E8 in time for Mother’s Day, Jura is offering a three-month coffee bean subscription valued at $150 with the purchase of the new machine from now until 16 May 2021.
The new E8 mid-range coffee machine features a new extra shot function, 17 different beverages and one-touch cleaning system with new mini tabs, as functionality previously reserved for the premium segment is brought to this newly designed machine.
Hear more about the latest Jura E8 coffee machine in our interview with George Liakatos: