By Claire Reilly

Microsoft has announced a price reduction on products across its Xbox 360 console and bundle range, with RRPs set to drop by as much as $150 in retail stores. The price changes take effect from tomorrow and represent the company’s largest reduction in prices on record in Australia.

The 4GB Xbox 360 has been reduced to RRP $199, a reduction of $50, while the 250GB Xbox 360 has been reduced to $299, which is a saving of $150 on the previous RRP. Kinect Sensors and limited edition consoles have been repriced at $149 and $399 respectively (a saving of $50 in both instances) and the 4GB Xbox 360 with Kinect is now RRP $299 (a reduction of $100).

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Speaking about the changes was Kimberley Francis, head of Interactive Entertainment at Microsoft Australia.

“This is the time to buy an Xbox 360,” she said. “The Xbox has never been more affordable and it continues to evolve to offer even more value for Australians.

“Today on the Xbox, not only can you play all your favourite blockbuster games, but through Xbox LIVE people can unlock a range of entertainment content so the Xbox becomes a complete entertainment platform as well as gaming console.

“No other console on the market can offer what the Xbox can and now it’s the most affordable console in the country.”

Today’s news comes amid increasing speculation and rumour that Microsoft may launch an updated Xbox console in 2013, rumoured to be called the Xbox 720.

New pricing (provided by Microsoft):
-Kinect Sensor, now RRP $149 ($50 saving)
-4GB Xbox 360, now RRP $199 ($50 saving)
-4GB Xbox 360 with Kinect, now RRP $299 ($100 saving)
-250GB Xbox 360, now RRP $299 ($150 saving)
-Existing limited edition consoles $399 ($50 saving)