By Martin Vedris

SYDNEY: As part of its 75th anniversary celebrations this year, Breville has launched a new television campaign they called ‘Australian Innovation — Loved by the World’ to be screened in major metropolitan markets from 25 November.

Breville is aiming to raise market awareness of its Australian heritage, which began in 1932. The TVC features the ‘Waltzing Matilda’ song, often called Australia’s second national anthem, and depicts several kitchens around the world with the residents of each using Australian made Breville products to create fresh juice, coffee and meals.

“The new Breville brand ad literally sings the praises of Breville, the quiet Aussie achiever,” said Scot Waterhouse, a creative director at the advertising agency Love, which produced the TVC.

“Using one of the most iconic Australian songs of all time, the commercial shows how people the world over, choose Breville appliances to assist in their daily lives,” said Waterhouse.

The TVC will also be accompanied by public relations and online activity.

“We are proud to have achieved a high degree of success internationally with Breville products sold in over 30 countries, yet we are even prouder to recognise our Australian heritage in designing high quality, functional appliances that are loved by the world,” said Breville brand director, James Robinson.