Groupe SEB has appointed a new marketing director, with Pedro Demartini joining the distributor of Tefal, Krups and Rowenta. Demartini is taking over from Lara Michell, who has moved into the newly created senior brand and business analysis manager role.

Demartini formerly worked in marketing roles for 10 years at FMCG supplier Unilever and as the marketing director for KFC Australia. Originally from Brazil, Demartini speaks fluent English, Spanish and Portuguese.

Groupe SEB managing director Wivina Chaneliere said Demartini will be responsible for driving the “ambitious growth plan” in place for the French supplier.

Pedro Demartini (far left) with fellow new recruit Geoff Hannaford and Wivina Chaneliere.