In the lead up to Mother’s Day Appliance Retailer is sharing retail tips from the experts to capitalise on this important sales event. With plenty of promotions on offer, there is strong competition for the maternal dollar within the appliance industry.
Click here to sign up for our free daily newsletter
Bosch category development manager, consumer products, Jonathan Peart advises:
“For a category that’s saturated with product and feature options, it’s imperative that retailers gain a clear understanding of the customer’s needs before recommending a product. To this end, retailers should ascertain:
- What will the customer primarily be using the bench top appliance for? Is it for breadmaking, dicing, juicing, et cetera?
- How many people are in the family?
- What other benchtop appliances does the customer already have at home?
- Do they want to replace a range of appliances with an all-in-one kitchen machine?
- Are they looking for a compact unit or something that will sit on the benchtop permanently?
- Are accessories important to them?”
See Appliance Retailer’s wrap of the best new personal care products for Mum.