UnderCurrent here! Wow – this is all very new – much more red and white and much, much less black and green. With the redesign and name change, UnderCurrent was gravely concerned that it too was being retired or, even worse, forced to diarise in the lower leagues.

Praise be, then, that Proper Journalist has invited UnderCurrent across and it can continue to point out the lighter side of the industry and ask the toughish questions, like are these new ads for leading American retailer Best Buy really, really good or really, really bad:

UnderCurrent genuinely doesn’t know what to make of these Christmas ads, though it does love the effort US and UK retailers go to come Yuletide.

And UnderCurrent also loves its new home here at Appliance Retailer!