By Patrick Avenell

Pioneer has today hit back at certain media reports from earlier this week that Australian arm of the business had sacked a large number of staff members and was outsourcing its sales division.

The stories, which were run in rival publications, caught the ire of Pioneer marketing communications & PR manager Michael Broadhurst, who spoke to in an attempt the clarify the stories, and make sure the industry had an accurate account of what really happened.

“The recent restructuring of our business, which saw us streamline our operations, has been extremely positive for Pioneer,” said Broadhurst.

“Further to an incorrect trade media story posted this week, Pioneer is certainly not outsourcing its sales division and we have definitely not sacked or axed our entire sales team.

“Any suggestion that we have axed our sales team and are now utilising sales agents is completely inaccurate.

“Like any business, Pioneer experiences a small turnover in staff, however the business maintains a strong marketing and sales focus.”

Broadhurst also announced today the arrival of new managing director Toshio Izumi. Izumi has 24 years experience with Pioneer, and was recently appointed just the fifth managing director in Pioneer’s 33-year Australian history.

Izumi took the opportunity to praise the Australian office’s staff.

“We are fortunate to have a loyal and committed team at Pioneer Australia, whom I am very keen to work with,” he said.

To comment on this story, please click here.