Groupe SEB is throwing its support behind the linen care category this season with a cashback promotion on selected Tefal steam irons and steam generators.

The promotion will run up until 10 May and marketing manager, Filiz Bensan was keen to talk about the benefits this will have both for the company and for retailers.

“The linen care category is a very key category for retailers and one of the largest in terms of units and value. We want to support our retailers with a very strong promotion to help drive sales activity during this key selling period,” she said.

Customers who purchase a GV9150/GV9360 will receive $100 cash back. Consumers will also receive $75 on the GV8150/GV8360, $50 on the GV7150, $25 on the GV6920. For the Steam Iron range consumers will receive $25 on the FV5265, FV9240, $20 on the FV5225, FV5245 and FV7010, and $10 on the FV4270 and FV5125.

Bensan was also confident that this offer will help encourage consumers to make the switch to the steam generator market.

“Having this offer gives the sales staff an extra tool to trade up consumers, especially those who are not familiar with or have not used one before. It is a great way to bring new consumers into the category,” she said.

“GFK brandshare results from January 2009 show that we have had postive growth across the steam irons and steam generator ranges.  We have done exceptionally well at driving consumers to higher price points with well featured models and creating value in the category. This is what we want to be able to deliver to retailers.”