By James Wells

SYDNEY: Brand Power Australasia, the distributors of Moderna-branded epilators and the Magic Bullet food processing device, has moved to new premises at Silverwater and appointed a sales and marketing manager.

The 1,200 square metre premises located at 10 Egerton Street, Silverwater includes 1,000 of warehouse space and 200 square metres of office space.

Shortly after moving on 1 June, Brand Power will be undertaking a one week renovation which includes the installation of furniture and painting.

According to Brand Power Australasia managing director, Yoram Jovani, the business has recently secured the rights to two new products with global distribution rights.

Brand Power Australasia has also appointed Sherryn Nettheim as its sales and marketing manager for the business.

Nettheim recently worked for six months at Havenhall assisting with the establishment of the company’s small appliance division.

Before joining Havenhall, Nettheim was marketing manager for Emjoi Australasia – reporting to Jovani as managing director. The rights to Emjoi Australiasia products including Emjoi and Food Saver were sold to Sunbeam following the collapse of television shopping network – TVSN Limited in October 2003.