UnderCurrent is very impressed by Harvey Norman general manager Ben McIntosh. Not only is UnderCurrent excitedly looking forward to checking out OLED TVs in Harvey Norman this November-ish, it's also looking forward to see if any of the suppliers follow McIntosh's sage marketing advice.

The question was: will consumers be prepared to pay thousands of dollars for an OLED TV?

"That was the same question that was asked when plasma was first released over 10years ago – why would consumers spend $10,000 for a television when they can get a normal one.

"At the end of the day, as long as the industry – and that includes retailers, manufacturers, the lot – give customers reasons to want that technology, and real reasons rather than just fluff marketing campaigns, then yes, I believe they will."

UnderCurrent is very impressed.