By Martin Vedris

SYDNEY: Blanco unveiled its new appliance range to a roomful of retailers and architects at the Sydney leg of it’s national roadshow called ‘New Beginnings’, which was held at the Sydney maritime Museum at Darling Harbour last night.

The new range was reinforced by a statement of the company’s vision and brand values and a presentation showing research by Galaxy Research, which revealed that Blanco rates highly in brand recall tests on consumers.

The brand reinforcement was an indication of Blanco Australia’s renewed focus on its core values and vision.

The new range is ready now to be rolled out into retailers nationally.