Australians are using their tablets more than ever, with 40% suggesting that tablets have the potential to replace laptops, according to new research conducted by PureProfile on behalf of Samsung Electronics Australia.
Three in five (60%) Australians surveyed use their tablets daily, especially in the evening for leisure and relaxation to browse the web (70%), watch videos (62%) and read content like recipes, ebooks and news (57%).
The number one reason Australians reach for their tablets is due to the larger screen size compared to their smartphones (75%).
From browsing on planes (38%), catching up on shows during commutes (31%), or chilling in the park (26%) – Australians love their tablets on-the-go, even 19% admit to using a tablet on the toilet.
When it comes to buying a new tablet, Australians are focused on the bottom line. Value for money is the top priority (39%) followed by display quality and size (26%) and performance and speed (20%).
Samsung offers a wide range of tablets in its Galaxy Tab S9 series including the Galaxy Tab S9, S9+ and S9 Ultra which set a new standard of premium tablets, designed for immersive viewing, creative freedom and seamless productivity.
In addition, with the recent One U1 6.1 update that became available in April 2024, the Galaxy Tab S9 series now offers even more value with access to Galaxy AI features including Circle to Search with Google, Chat Assist, Interpreter, Live Translate, Note Assist, Transcript Assist, Browsing Assist, Generative Edit, Edit Suggestion, and AI-Generated Wallpaper.