Tefal has kicked off a national TV campaign for its recently launched electrical pressure cooker, Cook4me+ Connect, which will air until the end of October.

The 30 second TV ad is being broadcasted on Channel 10 during the ad break for Every Day Gourmet cooking show hosted by Tefal ambassador Justine Schofield which showcases Tefal appliances and cookware through original recipes. The show had more than four million viewers in 2019 and Tefal is hoping to engage this audience during the ad break with more Tefal content.

Commenting on the campaign, Tefal Australia and New Zealand managing director, Joe Tizzone said the previous Cook4me+ model won the Product Review 2019 Multi Cooker Award and the connected model is a great step-up for Cook4me lovers around the country.

“Users can now customise their appliance with even more recipes and monitor cooking progress from the next room via smartphone. This new TVC showcases the great new features of Cook4me+ Connect, and we have no doubt it will create awareness and boost sales over the winter period,” he said.

The Cook4me+ Connect has 150 built-in recipes with step by step instructions, one touch dial, ‘set and forget’ automatic pressure cooking