With international travel off the cards, Tefal is taking taste buds around the world in its latest promotion titled Cook Around the World.
Customers will receive abonus Tefal 5 Second Chopper 900ml, valued at RRP $79.95, when they spend $179 or more on Tefal products (excluding Jamie Oliver by Tefal) between 11 March and 25 April, 2021. Customers must register online to claim the 5 Second Chopper 900ml, which will be shipped in May.
A celebrity influencer campaign will run across Tefal social media channels featuring former Masterchef Australia and My Kitchen Rules contestants, bringing their own heritage and flavours to the Tefal community through recipe creations. Tefal celebrity influencers include Derek Lau (Hong Kong), Justine Schofield (French/Australian), Hoda Hannaway (Lebanese), Sarah Tiong (Malaysian), Helen Tzouganatos (Greek) and Sammy Jakubiak (Polish).
Recipe cards will be available at Point of Sale for cooking inspiration throughout the promotion.
Groupe SEB marketing director, Marine Pestel said it is exciting to launch the Cook Around the World promotion as a chance to reward Tefal customers.
“As an omni-channel promotion, Cook Around the World allows us to engage all of our customers and online community, not only rewarding them with a gift with purchase, but also bringing them a taste of travel through worldwide recipes that have been created by our collaborating celebrity chefs.
“We look forward to seeing how our customers enjoy the campaign and participate both on a social media community level and also in stores with the available recipe cards, while we say thank you for their ongoing support of our brand.”