Groupe SEB has renewed its partnership with Justine Schofield for the fifth year to represent Tefal as brand ambassador with exclusivity in small kitchen appliances and cookware.
Groupe SEB marketing director, Marine Pestel said, “At Tefal, we love Justine’s down to earth approach to cooking and her willingness to help Australians become more confident in their everyday cooking, while enjoying the entire process.
“We also have a great cultural fit with Justine. Her heritage is half French, half Australian, and she grew up seeing her mum cooking with Tefal products. We found that it was the perfect opportunity to give our own French heritage an Australian twist.”
Justine Schofield said she is thrilled to be a part of the Tefal family again for 2021.
“As brand ambassador for the last five years, our partnership has allowed us to reach home cooks across Australia, inspiring them to create meals in their kitchens using my favourite appliances and cookware. This year is going to be huge with exciting new products and delicious new recipes I am currently developing for the Tefal community.”
Schofield is host of daytime cooking show, Everyday Gourmet on Channel 10 now filming its 11th season. She also hosts cooking and travel series including Justine’s Flavours of Fuji, Outback Gourmet, New Caledonia and Macau, and appears across Australia at top food festivals and events.
She has released three cookbooks since 2016 with her latest book, The Slow Cook, due for release in April 2021.