Partners with leading brands.

Ted’s Cameras has transformed its Sydney Pitt Street retail space to create Ted’s World of Imaging. Partnering with Canon, Nikon, Sony, Panasonic, Fuji and Olympus, it is a hub for learning, education and collaboration, with a calendar of events, workshops, one-on-ones and immersive experiences.

The concept store, which measures 800 square metres, is the largest photography store in Sydney and the largest store in the Ted’s Cameras 20-store network. Marked a world-first, it brings together a retail experience centre, gallery, workshop space, education space for up to 100 people, and photography studio.

Each brand has its own space within the flagship store and its own photography experts on hand to offer advice and assistance on purchasing product. There are 15 Ted’s Cameras staff working at the store.

In an exclusive interview with Appliance Retailer, Ted’s Cameras CEO, Nic Peasley explained the market trends that inspired this new concept.

“There is a continued enthusiasm for capturing the best possible images and video content which in turn is driving demand across interchangeable lens cameras and lenses,” he said.

“Education and engagement with consumers is becoming a key part of our business as the thrust for knowledge and a better result grows. Also back to the future with demand increasing for second hand products.

“It is the only single level location anywhere in Australia that has the space, products, brands and staff to accommodate these developing trends. After almost 50 years of being at the forefront of this industry, Teds is staying young by rejuvenating its operations and changing what it means to be a photographic retailer.

“We are fully committed to changing photographic retailing in this country away from just price and Ted’s World of Imaging does that. Success will create a demand to repeat this in other locations in partnership with our key brands.

“We are going to deliver an entirely new way of experiencing photography, where anyone interested in the image in all its forms can visit us and be inspired to learn and create. This is the biggest investment ever made in one store by an Australian photo retailer.”

Ted’s World of Imaging has partnered with the Australian Centre for Photography (ACP). The ACP has developed a series of workshops that will be presented in the Education Centre at Ted’s World of Imaging.

“Ted’s World of Imaging is pleased to welcome the ACP to be part of this destination retail centre.  Inspired by a shared passion for photography, this partnership maximises the opportunities to provide photographic education to members of the public,” Peasley said.