TECO has become a corporate partner of the West Tigers Rugby League Football team for the 2022 season.
TECO general manager and director, Troy Evans said the partnership is directly centred on building brand awareness, loyalty and an affinity with Wests Tigers’ members, supporters and NRL fans.
“We look forward to showcasing our brand at home games through promotional activations and creating meaningful content throughout the year,” he told Appliance Retailer.
“The partnership aligns on many levels for both organisations. 2022 is the Year of the Tiger and with TECO’s Taiwanese heritage, the Lunar New Year plays a significant part in our corporate culture. We look forward to and believe 2022 will reveal strength, courage and energy.”
In 2022, TECO will expand its home appliance portfolio with new dishwashers and microwave ovens.
“TECO was one of the first to launch its Platinum 3D Inverter Wall Splits with nine-star efficiency (hot climate zone) under the latest MEPS. We were also one of the first to provide built in Wi Fi into our wall splits some years ago, when others still only offer it as an option,” Evans added.
“This season we relaunched the window mounted RAC unit – affectionately known as the ‘vertical skinny’ in the industry. The 2.0 version is now Inverter driven and meets the latest MEPS. It is ideal for people who rent and want to take their AC unit with them when they move.
“We are thrilled to communicate our value proposition to the market via our Wests Tigers partnership.”
West Tigers head of corporate partnerships, Luke Matthews said it is exciting to have a strong partner in TECO join the club.
“While 2022 is Year of the Tiger, we look forward to celebrating our partnership with TECO over the next three seasons with members and fans to benefit most from a range of special offers and discounts on TECO home appliances throughout the term,” he said.