TCL has expanded its product offering beyond TVs and consumer electronics by releasing a range of refrigerators in Australia for the first time in 40 years.
The range comprises three top mount fridges (454L, 362L and 221L), two bar fridges (95L and 42L) and two chest freezers (200L and 145L), all for sub-$1,000.
TCL claims that the flagship 454L top mount (P491TMS) is an industry-first Standards Australia approved refrigerator. It is the first model to comply with the 2021 AS/NZS IEC 62552-3 standard, TCL national marketing manager, Rafael Mayen said.
“It demonstrates our commitment to providing a fairer choice for Australian consumers who are energy conscious.”
The refrigerators feature intelligent inverter technology to maintain ideal storage conditions, an improved thermal barrier specifically engineered for the Australian climate, scuff resistance surface, reversible doors, recessed handles, and Holiday Mode to keep the freezer running while powering down the fridge.
Mayen added: “Australian consumers should have more choice when creating kitchens at an affordable price. Put simply, our goal is to make premium products more accessible. These products are designed for the home renovators and first-time buyers who are both style and budget conscious.”
The new refrigerator range is available now through Appliances Online, Betta Electrical, Bi-Rite, Leading Appliances, Retravision, and The Good Guys.
Globally, TCL offers smart fridges, washing machines and dryers and the local subsidiary plans to bring some of these products to Australian consumers over the next 12 months.