Sunbeam has launched a 360° digital-focused marketing campaign, Barista Yourself, to coincide with the release of the Sunbeam Barista Plus and Café Series Duo espresso machines.
Designed to celebrate the joy of learning, making and drinking coffee, the campaign is supported by online coffee classes.
Customers who purchase a Sunbeam coffee machine can redeem bonus specialty coffee beans and sign up to an online class with award-winning coffee roaster, Ben Gleeson of Glee Coffee.
As part of the campaign, Sunbeam has created a bespoke Instagram filter for a light-hearted and fun way to celebrate coffee-making. Users can opt for the Barista Yourself filter to transform themselves into a hip tattooed barista or choose the Barista Yourself challenge to recreate a latte art design and share their results.
Sunbeam has also partnered with Broadsheet to see how creatives such as lighting designer, Alex Earl and candle maker, Blazed Wax embark on their morning ritual and barista themselves with their Sunbeam coffee machines.