Sunbeam has launched a new television advertising campaign for its Origins Sense coffee machine range.
The message of the campaign, created in partnership with Sydney creative agency Bounce is “Coffee should feel good to make, not just drink”.
“At Sunbeam, we believe making coffee at home should be a pleasure, not a process,” said Marie Liganaris, Marketing Communications Manager at Sunbeam, said.
“This campaign captures that sentiment in a way that feels both playful and human. Working with Bounce, we set out to reframe the ritual—less pressure, more presence—and we’re thrilled with the result.”
The 30-second TVC plays real sounds from the machine itself, steam blasts, bean grinds, clicks and beeps.
Bounce also partnered with Adelaide-based music producer Liam Quinn to record the custom composition for the commercial.
The campaign started rolling out across all channels nationwide last week.