By Claire Reilly

In the age of modern advertisements that scream news of discounts, bargains and sale! sale! sale! from the TV screen, it’s refreshing to come across an ad that takes a different approach.

Check out this ad from North American company, Dirt Devil. Without spoiling the ending, let’s just say all the basics are covered – a great premise, slick production values, subtle product placement and a truly clever twist at the end.

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Surprisingly, this promotional short is much less frightening than much of what gets blasted across our TVs these days!

Clever? Cheesy? Feel free to share your thoughts in the comments box below…