Quietly and reliably stepping up to help out in the home personifies the iconic Westinghouse brand and the strong association many Australians and New Zealanders have with it. It’s a brand many of us recall growing up with, having interacted with it in our homes for years. Now, with a modern twist, Westinghouse continues to serve sleek, modern appliances that represent great value for money coupled with dependable reliability.
Celebrating 80 years in Australian and New Zealand homes, Westinghouse has launched a new brand equity platform entitled ‘Happy to Help’ – reaffirming its position as the quiet and reliable helping hand in the home.
“For 80 years, Westinghouse has played a supporting role in our day-to-day lives, quietly pitching in without complaint or drama to help out when life gets out of control, and that’s exactly what the new Happy to Help platform is about,” Electrolux Group Australia and New Zealand marketing director, Richelle Barker said.
With a humorous campaign anchored by a stroppy Grey Morwong fish, the ‘Happy to Help’ launch coincides with the release of the new Aspire+ kitchen and laundry range featuring over 50 new products that have been designed and built for Aussie and New Zealand households.
“It makes me proud that our Sydney-based design team can create such innovative offerings with our team in Adelaide at Dudley Park continuing to produce cooking appliances that deliver exceptional quality and value to our consumers,” Electrolux Australia and New Zealand managing director, Kurt Hegvold said.
From ovens, cooktops, rangehoods and microwaves, plus new dark washing machines and dryers, the new range complements the already existing dark fridges to provide families with a whole home solution.
Built in Australia at the Adelaide cooking plant, the built-in 60cm WVEP6918DD provides consumers with a standout choice in the most popular oven category. Featuring Steam Assist for delicious and effortless cooking and AirFry to bring out the perfect crunch, it’s another example of Westinghouse stepping up to help in the home. Other key features include pyrolytic cleaning, full touch TFT controls and telescopic runners.
RRP $2,899.