Sony Australia has appointed Ingram Micro as the distributor of its TV and audio products, taking over from Directed Electronics, which will continue as the distributor for Sony car entertainment.

Sony Australia and New Zealand managing director, Yuzo Otsuki said Sony Australia has a proud commercial history with Ingram Micro.

“I look forward in embarking on this new chapter with Tim and his team and I am excited for years of strong growth together,” he said.

Ingram Micro senior vice president and country chief executive for Australia and New Zealand, Tim Ament said the team IS enthusiastic about this partnership.

“Sony continues to be a leader and innovator in Consumer Electronics across the world and our renewed partnership will see us deliver Sony’s premium value range through to our valued business partners.”

Ingram Micro has been a global presence since 1979, with sales offices in 64 countries around the world. They have global and local operations with an extensive sales and distribution network.