By Kymberly Martin
With interactive experiences.
Speaker brand Sonos, which is available from JB Hi-Fi and Videopro in Australia, will open its first retail store in New York City on July 19. Located in the trendy SoHo district and not far from the Apple store, the audio pioneer’s premiere city location will deliver an interactive listening experience to audiophiles with its range of products specifically speakers, components and home entertainment systems.
The store feature seven rooms each designed to replicate the listening experience within the home environment – the living room will showcase home theatre equipment, the kitchen features a single speaker system and the study has a pair of stereo speakers.
The 4,200-square-foot space has been fitted out with some high-end décor where visitors can listen to music sitting in a vintage Herman Miller Eames chair, surrounded by original artworks. They can also gaze up at the ‘Wall of Sound’ art installation at the back of the store, made up of 279 speakers, eight of which are active.
Music royalty had a hand in setting up the store with Giles Martin, the musician son of The Beatles producer, Sir George Martin, employed as the sound experience leader.
The store will offer visitors a ‘Simple Set Up’, white-glove, in-home services that includes local delivery, set-up and product introductions for in-store purchases. Products can also be bought on online and from retail partners around the world.