Sonos has selected audio visual-focused distributor, Westan as its specialist distribution partner for Australia and New Zealand.
Westan brings over 30 years industry experience, coupled with warehousing facilities and expert staff across ANZ. The distributor will bring a new layer of service to Sonos’ specialist dealer network and improve speed to market for dealers and customers.
“Chosen from a broad range of proposals presented through a months-long vetting process, Westan was chosen for their relevant expertise, strong existing relationships in the AV sector, good financial position and cultural fit,” Sonos senior manager of business development for AVS and installed solutions for Asia Pacific, Richard O’Carroll said.
“With a growing Residential installation market, we were seeking a local partner who could add resources and expertise to our local Sonos team.”
Westan will assume direct management of 330 Specialist Hi-Fi Stores and AV Integration businesses and bring further expansion to Sonos’ growing specialist channel. Westan is well placed to help Sonos further strengthen its commercial offerings.
With this transition, the trade-up program that dealers have participated in since 2019 will revert to operating exclusively through the Sonos website.
Sonos will retain a direct relationship with current national retail partners.