TEAC has just announced its sponsorship for the V8 Supercar team Ford Performance Racing (FPR) for 2009 and 2010.
The sponsorship will see the TEAC signage prominently displayed on the rear spoiler and front area of both FPR Ford Falcon V8 Supercars driven by Mark Winterbottom and Steve Richards.
The partnership is TEAC’s first entry into the motorsport category and the company believes that the sponsorship will support its marketing strategy for the next fiscal year and beyond.
Daniel Seow, TEAC senior product and marketing manager, commented “we at TEAC Australia continue to seek sound business opportunities to leverage our brand and brand identity within the Australian market. The V8 Supercar Championship Series is a strong fit”.
“The audience figures and profile complement that of our target buyer and the event allows us to present our products in a high-tech, high-performance environment, which clearly reflects what we sell.”
TEAC is joining other sponsors like Castrol, Orrcon Steel, Lawrence & Hanson and Wes Trac CAT at the FPR team and Seow was very excited about the announcement.
“I’m confident we’ll be able to execute some really exciting marketing with this partnership. As a result, I look forward to continuing to maximise our relationship with Ford Performance Racing over the next two years and beyond,” he said.
The team at FPR also showed a lot of enthusiasm about the new deal. Mark Roworth, director of business operations at FPR said “Our strategy is to utilise FPR in the promotion of fast-moving consumer goods and I’m thrilled to have such a progressive brand as TEAC on our cars”.
“The partnership and brand association is great and I’m very optimistic about the joint opportunities this presents for both companies and look forward to seeing how we will work with TEAC to increase sales through its impressive list of retail partners nationally.”