By James Wells

MELBOURNE: Pioneer Electronics Australia announced this afternoon that it is in the final stages of developing its network of Star accredited dealers, which will focus on retailers that specialise in knowledge, installation and training.

“Pioneer is in the final stages of developing their latest in-car entertainment initiative that sees a select number of specialist stores become Pioneer Star Accredited Dealers,” said Pioneer mobile entertainment group national marketing manager, Mike Chapman.

“The STAR accredited dealer network is a collective of highly experienced dealers chosen through criteria that includes a focus on specialist car audio system knowledge and experience with expert installation,” Chapman said.

“STAR accredited dealers are selected for their advanced in car audio skills, with particular expertise in customised system building and top-of-the-line customer service including on-site installation.

“All dealers will be Pioneer trained to hold the exclusive Pioneer Reference Series (PRS) range, aimed at the ultimate audio aficionado, as well as the complete core range of Pioneer car entertainment products. This means consumers wanting tailored Pioneer in-car solutions can visit a Pioneer STAR accredited dealer knowing they’ll get the best custom advice, full product ranging and expert installation all in the one place. Pioneer STAR accredited dealers will be easily recognised by their Pioneer STAR accredited dealer signage.

According to Chapman, ranging of the Pioneer Reference Series (PRS) is a perfect fit for these accredited dealers.

“PRS is the jewel in Pioneer’s extensive in-car audio and visual crown. Quality equipment requires expert tailored advice. That’s why it’s only available at select Pioneer dealers – including all Star accredited dealers. It makes perfect sense for Pioneer to invest in people who are passionate about great in-car entertainment and have the know how to handle this premier range” he said.

According to Chapman, Star accredited dealers are Pioneer recognised specialist dealers chosen for their advanced car audio system skills, experience, customer service and proven on-site installation expertise

All Star accredited dealers will sell the complete exclusive Pioneer Reference Series (PRS) 2007 range of ultimate car audio products and must be committed to continuing advanced Pioneer training.