By Kymberly Martin

To encourage a new generation of cooks.

Smeg UK has signed on TV and radio presenter Fearne Cotton. Describing the partnership, Smeg UK managing director, Mike Giddings said, “I know from having spoken with Fearne, and seeing her use Smeg products, that she loves our 50’s style small domestic appliances and is passionate about cooking with big flavours. Fearne is someone many of our customers can identify with and having closely followed her mouth-watering Instagram posts she is already proving an inspiration for millions to get creative in the kitchen.”

Smeg UK

As part of this creative collaboration Cotton will be sharing some of her favourite recipes with Smeg as she prepares to release her debut cookbook, Cook Happy, Cook Healthy. Smeg UK is currently running an online promotion giving readers a chance to win a copy of the recipe book.

For added celebrity status, Cotton is married to musician Jesse Wood, son of The Rolling Stones guitarist, Ronnie Wood.