Smeg will roll out a new multi-use platform with training modules and resources designed for retail sales staff.

The web-based platform, with mobile and tablet capability, features a user-friendly dashboard interface with gamified training modules; resource library of product and technical information; training points history; and sales promotion information.

The training modules, which focus on key features and benefits, can be completed in under five minutes. While this style of micro-learning is beneficial for time-poor sales staff, in-depth and hands-on training will continue to be delivered at Smeg showrooms.

The platform is beneficial for Smeg retailers and account managers alike, providing product knowledge to sales staff in a timely and targeted way. The training will initially cover major appliances with plans to extend to small appliances in the future.

“Smeg’s interactive platform sets a new standard in the industry and will help us continue to improve how we support our retail partners by accelerating the knowledge and confidence of sales staff,” Smeg Australia managing director, Wayne Campbell said.