Smeg has developed new in-store displays and a demonstration experience for its small appliances.

The in-store displays have been designed to showcase the colours and finishes available across all categories in a colour-blocking formation and can cater to future expansion of the range.

A new demonstration event space with Smeg major and small appliances has been unveiled at Peters of Kensington’s flagship store. The space recently hosted celebrity chef, Anna Polyvou and will feature other celebrity chefs at upcoming ticketed events.

Smeg Australia national manager for SDA, Arthur Banbas said, “Not only are the new displays and in-store experience colourful, eye-catching and inviting, they are worthy of our premium appliances and offer consumers an enjoyable shopping experience.”

Since launch seven years ago, Smeg’s small appliance collection has grown from only three products – a kettle, two slice toaster and stand mixer – to multiple products across coffee, food preparation and breakfast categories. 

Last year’s launch of the fully automatic bean to cup coffee machine and strong future product pipeline have been the catalyst for the development of the in-store displays and new demonstration experience.