Smeg Australia has welcomed Chris Horne to the newly created role of general manager – MDA sales.

Smeg Australia managing director, Wayne Campbell said, “We are delighted to welcome Chris Horne to the Smeg Australia team with responsibility for driving retail and commercial business. Chris’ wealth of industry experience and knowledge will both strengthen the management group and Smeg’s future go to market strategy and business planning.”

Horne was most recently head of key accounts at Electrolux, where he started as national sales manager for Vintec in November 2016 – the first major appointment for the brand after it was purchased by Electrolux in August 2016.

Prior to his time with Electrolux, Horne held several roles at LG Electronics over an 11-year period, most recently as general manager of home entertainment.

Commenting on Horne’s departure from Electrolux, director of sales for Australia and New Zealand, Chris Coen said, “We’re very excited that Chris’ time and development at Electrolux has prepared him to take another career step as he takes on a more senior director level opportunity at another organisation.

“Chris has been a wonderful member of our team who will be greatly missed. He has built strong relationships with our key accounts and across our business. We wish him every success in his new role and look forward to announcing his replacement shortly.”