By Martin Vedris

SYDNEY: Sunbeam Café Series is a major sponsor of The Sydney Morning Herald’s Good Food Month this October. Considered a highlight of Sydney’s food calendar, the initiative celebrates its 10th anniversary this year with major food and drink events held throughout the month.

In a statement today, Sunbeam explained that this sponsorship is a natural progression in the growth of the company’s successful Café Series.

“Sunbeam Café Series products were born out of the commercial environments of bars, restaurants and cafes,” according to Damian Court, Sunbeam marketing manager – kitchen appliances.

“Consumers interested in Café Series products are as passionate about dining out as they are about producing quality food, coffee, cocktails and other beverages at home.”

The sponsorship includes Café Series branding across all Good Food Month collateral, including the official program, street flags throughout the city and promotional material at all Good Food Month venues and events.

“Good Food Month is also a great opportunity to introduce our range to food and beverage industry professionals, who represent a significant part of our target audience,” Court added.

“Our solid reputation for exceptional product performance is definitely spreading among baristas and chefs, as well as food lovers from all walks of life.”

The other major event sponsors are Belvedere Vodka, Brown Brothers wines, James Squire beers and San Pellegrino beverages.

According to the Good Food Month organisers, the full program of events will be published in The Sydney Morning Herald on Tuesday, September 25, and the official website will be active from October 1. Additionally, a daily list of events will be published in The Sydney Morning Herald throughout October.