Former 2nds World senior executives, Allen Garb and Jakob Naumann have joined forces to develop a new marketing solution that allows businesses, including retailers, to target new residents of their local neighbourhood with an exclusive offer.
Smartletters is designed to provide a simple, effective, and low-cost method of attracting new customers each month by delivering a unique offer in a stamped addressed envelope via Australia Post.
Unlike traditional direct mail services, Smartletters technology only targets newcomers into the neighbourhood, avoiding wasted printing and unwelcome flyers, for as little as $200 per month.
Upon choosing the suburbs they would like to target or selecting a radius around their business, Smartletters advises how many newcomers have moved into the area in the last 30, 60 and 90 days using a combination of data sources.
Businesses then need to prepare an A4 PDF flyer with a unique offer and Smartletters will print, fold and insert the offer into a window addressed envelope that is mailed via Australia Post.
“Direct mail advertising has been around for decades as a tried and tested method of advertising for small, medium, and large businesses. With the shift to online, traditional forms of advertising got turned on their head with the blanket mail drop approach becoming almost obsolete,” Smartletters director, Allen Garb told Appliance Retailer.
“With our service, local businesses can now find the new customers that are just around the corner with an easy self-serve advertising platform. With a budget from as little as $50 per week, businesses of all sizes can take advantage of Smartletters advertising service. Be the first to welcome newcomers to the neighbourhood and increase the chances of your business becoming part of their local service choices.”
Smartletters is currently working with select bedding retailers and expects appliance retailers to come on board in the near future.
Image caption: Regal Sleep Solutions Frankston franchise owner, Kevin Joganah (left) and Smartletters director, Allen Garb (right).