Shriro Australia and Monaco Corporation has appointed Tim Anderson as the company’s first ever chief marketing officer.

Anderson will focus on developing a deeper consumer understanding and connection that will drive the strategy and execution of marketing initiatives across the entire brand portfolio including Omega, Blanco, Everdure, Everdure by Heston Blumenthal, Robinhood, Omega Altise and Casio.

He brings over 20 years’ experience having worked with domestic and global consumer brands including Newell Brands in Australia/New Zealand and the US, Nestle, Australian Vintage and SunRice.

Anderson recently returned from the US where he was Newell Brands director of marketing for appliances and cookware for more than three years. He led a team to develop and execute insight driven brand, category and product strategies for brands including Calphalon, Oster, Crockpot and Sunbeam.

Commenting on his appointment, Anderson said he is excited to join Shriro. “I look forward to working with the entire team and our retail partners to unlock consumer driven opportunities for growth. As a marketer, I am passionate about consumers and brands so it is immensely rewarding to know that our brands and products can make a positive impact on people’s everyday lives.”