As it realigns offering.

Shaver Shop has plans to further capitalise on the growth opportunities presented by more than 50% of its customers – women, after recently adding Dyson to its portfolio.

Shaver Shop CEO and managing director, Cameron Fox said, “We feel we can secure a significant share of the market and have proven our ability to compete in this area over a number of years. Adding Dyson Supersonic to our range was a great win for us. Its inclusion builds upon a healthy and growing number of brands that are positioned strongly across the female marketing including Veet, Parlux, Scholl, Fore, Dafni, Vidal Sassoon, Smooth Skin and StylPro.

“It’s early days in our partnership, but we are delighted with the training, overall support and store staff engagement since we launched Supersonic in late September. We view the Dyson Supersonic range and support plans as a key addition to our business and one that is fundamental to establishing our position as a leading beauty destination for women. We also expect Dyson Supersonic to offset revenue and earnings risk associated with Dafni in first half of FY18.”

Prior to Christmas, Shaver Shop has locked in seven new store openings with one further store committed in the second half of the financial year. “We are looking forward to piloting a larger format, 200 square metre store at Belrose, NSW which opens in November and we will continue to revisit the size and format of our stores going forward to ensure we are maximising the potential of our offering,” Fox added.