By Martin Vedris

SYDNEY: Awareness of the Vivo TV brand received a boost recently when Optus offered a 19-inch Vivo LCD television with built-in DVD as part of a phone plan promotion. It worked for both parties, Optus had to order more TVs to keep up with demand.

In an era of falling margins and increasing competition, Natcomp International director, Fabio Grassia, is consistently increasing market share and distribution of his Vivo AV and consumer electronics brand, which he launched less than a year ago.

His retail partners include Dick Smith and WOW Sight & Sound and Optus recently struck a deal with Natcomp to supply 19-inch Vivo LCD TVs with built-in DVD players which Optus supplied to customers as part of mobile phone plan promotion.

“We saw it as an opportunity to build brand awareness and assist our retail partners with the sell through of Vivo TVs,” said Grassia.

The promotion also worked for Optus — the company had to place an order for more Vivo TVs after the first lot sold out.

“For a limited time, new Optus mobile customers connecting to a 24 month $49 or $79 Optus Cap plan were offered a bonus Vivo LCD TV,” an Optus spokesperson said. “This is another example of Optus’ continued focus on looking for news ways to reward its customers.”

Grassia paid tribute to the support he’s received from retailers.

“We are aiming to build the brand carefully and we appreciate the support we have received from our retailers,” he said. “Our business strategy is to source, assemble and distribute high quality, Italian-designed TVs and consumer electronics products,” he said.

“We have our own factory in China now and we are hand picking the components to ensure we can offer the best product at the right price points for retailers.”