Swiss-based global provider of medical hearing solutions, Sonova Holding will fully take over the Sennheiser consumer electronics business. Subject to regulatory approval, the transfer is expected to be completed by the end of 2021.

In February 2021, Sennheiser confirmed it was seeking a partner for the consumer electronics business to focus on the professional division.

With the takeover, Sonova is adding headphones and soundbars to its hearing care portfolio of hearing aids and cochlear implants, among other solutions. Sonova plans to further strengthen and expand its business areas in the future.

A permanent cooperation is planned under the joint Sennheiser brand umbrella to continue offering Sennheiser customers audio solutions in the future. A license agreement for future use of the Sennheiser brand has been made.

Sennheiser co-CEO, Daniel Sennheiser said the company couldn’t have asked for a better partner than Sonova for the consumer electronics business.

“Sonova is a strong, well-positioned company. Not only do we share a passion for unique audio experiences, we also share similar corporate values. This gives us an excellent foundation for a successful future together.”

Sennheiser co-CEO, Andreas Sennheiser said the combination of strengths provide a good starting point for future growth.

“We are convinced that Sonova will strengthen the Sennheiser consumer business in the long-term and capture major growth opportunities.”

Sonova CEO, Arnd Kaldowski said he is pleased that Sennheiser has chosen Sonova to further develop the consumer division.

“We look forward to welcoming new colleagues and building on the combined strengths of both organisations to successfully shape our joint future. The fast-growing market for personal audio devices is rapidly evolving.

“Combining our audiological expertise with Sennheiser’s know-how in sound delivery, their great reputation and high-quality products will allow us to expand our offering and create consumer touchpoints earlier in their hearing journey.”