Two internal appointments.

Schweigen has promoted Sean Beer to the newly created role of general manager for sales. Luke Hayward will move into Beer’s former position as national sales manager.

Beer, who previously worked at Euro Appliances as general manager of sales and marketing, will be driving the national sales agenda via the three brands: Schweigen Silent Rangehoods, the premium pro forma cooking series of Schweigen IN and the Scandium appliance brand.

“I am extremely excited about this new role, our direction and the products and brands we have in our stable. We are a very strong Silent Rangehood company, now with the ability to add value to the commercial, trade and retail channels of the appliance market, a complete package through our Scandium appliance brand, Classic Silent rangehoods and the premium pro forma series of Schweigen IN, Inspiring, Innovative and Intelligent cooking products, all with silent rangehoods,” he said.

Hayward, who has been with Schweigen since 2013, commented, “I have been in the industry for over 19 years and believe my knowledge will provide solutions in all applications.

“With such a strong team, we will only grow and build the brand equity further by offering unique value-add solutions to our customers. I will be focussing on mentoring, leading and supporting the national team to make our brand even stronger.”

Schweigen managing director, Anthony Fletcher said Beer and Hayward bring a breadth of industry knowledge and decades of valuable sales and marketing experience to the business.

“It is an exciting time for Schweigen and we are delighted to have these two new roles filled internally. We want the right people to complement our model of working, who are experienced and ready to lift us to the next level.”