Live and on-demand VR and video.
Samsung has partnered with the Seven Network to deliver 100 hours of live and on-demand virtual reality (VR) and 360 video from the Olympic Games.
For the first time ever, VR and 360-degree video will be available to selected Samsung Galaxy smartphones compatible with Samsung Gear VR via the ‘7Rio VR 2016 app. Selected daily highlights on demand will also be available via facebook.com/7olympics.
The ‘7Rio VR 2016 app will offer up to 100 hours of VR and 360 degree programming to include the opening and closing ceremonies, men’s basketball, gymnastics, track and field, beach volleyball, diving, boxing and fencing as well as highlight packages of those sports.
Samsung Australia corporate vice president and CMO, Phillip Newtown commented, “We are thrilled to work with Channel Seven on this first-of-its-kind endeavour, connecting fans right to the action in Rio, powered by 360-degree storytelling, virtual reality and our Galaxy phones.”
Seven West Media event director, Olympic Games and chief revenue officer, Kurt Burnette said, “This year’s Olympic Games will be accessible to every Australian and promise to be the largest aggregated audience ever seen across platforms and screens. The Games content delivered and curated by Seven will be seen, heard, shared and discussed in many new ways with Seven as the driver.”
“We are delighted to be working with Samsung to add another new dimension of content immersion to our coverage of the Olympic Games. Our move into virtual reality with Samsung was purposely created to bring Australians closer to the Games than ever before,” he added.