Samsung Electronics is giving customers a new way to customise their mobile device, bringing its bespoke experience to mobile for the first time through the Galaxy Z Flip3 Bespoke Edition.

Since launch, Galaxy Z Flip3 users have embraced the device’s customisation including its flexible form factor, creative array of accessories, and the ability to optimise their mobile experience with One UI.

Responding to this demand, Samsung is expanding with new customisable colour combinations and special UX for users to further personalise their device with the Bespoke Edition, providing options not available anywhere else on the market.

Samsung researched current and future colour trends and analysed sociocultural trends to anticipate changes in customer’s preferences and needs. Samsung also tested thousands of colour options and identified hues that would complement each other.

The result is a palette of 49 possible colour combinations for Galaxy Z Flip3 Bespoke Edition. Customers can mix and match to create their own unique combination by choosing phone frame options of Black or Silver, and front and back colours of Blue, Yellow, Pink, White, or Black.

The colour combinations can be changed at any Samsung Experience Store to redesign the Galaxy Z Flip3 Bespoke Edition as desired.

Customers can also customise Galaxy Watch4 series at the Galaxy Watch4 Bespoke Studio, by mixing and matching from a variety of Galaxy Watch4 series colours, sizes, and strap styles.

Galaxy Watch4 series users will also get more opportunities for personalisation through the latest software update, which features a host of new customisable watch face styles, a more tailored fall detection feature and new ‘knock, knock’ wrist motion that activates favourite or most-used apps and features.

Customers can design and check out their Galaxy Z Flip3 and Watch4 Bespoke Edition at Bespoke Studio exclusively on Bespoke Studio offers 360-degree previews of combinations and ways to download an image of the selections for shareable social content.

Once the order is placed, devices are tailor-made and arrive in special edition packaging with a Bespoke Edition wallpaper and Cover Screen that matches the device’s colours for a coordinated look.

Galaxy Z Flip3 Bespoke Edition also comes with a two-year subscription of Samsung Care+ allowing customers to swap their eligible device twice within the two-year period, with a swap fee for each swap request.