Samsung is introducing two new colours for the Bespoke Jet cordless vacuum cleaner with Integrated Clean Station – Woody Green and Misty White – to complement the existing Midnight Blue model which launched earlier this year.

Samsung research indicates that 70% of consumers view their home as a reflection of their personality, however, would like it to be more stylish.

“Today’s home appliance customer is style conscious and looks for a solution that reflects their personality, while blending seamlessly with their chosen interior décor,” Samsung Australia senior director of home appliances, Andrew Wand said.

“The vast colour offering of Bespoke Jet is another example of Samsung paying attention to the evolution of our consumer needs, and a further demonstration of the company’s on-going commitment to bring meaningful innovation into Australian homes.”

The Integrated Clean Station automatically empties the dustbin, capturing up to 99.999% of dust and allergens and charges the vacuum.

The Bespoke Jet is lighter than previous Samsung models, boasts a runtime of up to 120 minutes and is equipped with an improved Digital Inverter Motor for a more powerful clean. For added convenience, it is equipped with a LED Digital Display that shows suction level settings and remaining battery time.