Designed for bedrooms and kitchens.

Samsung has expanded its range of The Frame TVs with a new 43-inch model, ideal for the bedroom of the kitchen, to support its current 55- and 65-inch models.

It utilises Art Mode when switched away from TV viewing to display custom-designed art pieces or the user’s own content. The Frame uses a sensor to adjust on-screen brightness, designed to match the natural light level in a room.

Samsung Electronics Australia head of product AV, Hass Mahdi said, “Australia’s response to The Frame has been phenomenal and its success is a testament to the value of Samsung’s ongoing work to innovate with purpose. The Frame gives consumers more options as to where in their home they enjoy the seamless partnering of a premium entertainment experience with stunning art and design.”

The Frame 43-inch has an RRP of $1,799 and is available from, Harvey Norman and David Jones. Customisable frames in white, beige wood and walnut are available for the 43-inch model for an RRP of $199.