Tough camera retailers take note: it's very hard to hold a camera and swim at the same time. While on Norfolk Island last weekend, tested out both Panasonic's new FT4 tough camera and a handy arm strap to hold the camera while snorkelling, skiing or surfing.

Using velcro, the camera strap (product code DMW-CFT2E-R) is secured to the upper arm of the adventurer, while an elastic cord can be clipped to the camera to prevent it sinking to the ocean floor.

At only RRP $49, it represents a great upsell opportunity for retailers, regardless of which tough camera consumers purchase.

Here modelling the strap is's sunburnt editor Patrick Avenell: